Is Marketing Art or Science?

Is Marketing Art or Science?

Marketing experts to this day debate over whether marketing as such is an art form or a science. Marketing deals with as human behaviour as it does with data. On the one hand, marketing is all about implementing change and sustaining that change, but on the other...
Basic Marketing Strategies to Increase Your Business

Basic Marketing Strategies to Increase Your Business

Businesses should understand that there is a big difference between rolling out an advertisement and marketing. Marketing is the overall process of drawing in a large number of consumers for a particular product or service through a goal-oriented marketing campaign....