We have over 25 years of experience
Contact us today
for a free consultation
Contact us today for
a free consultation
Who we are
ERP Recruitment Specialists
Committed to Helping
Our Clients Succeed.
Global recruitment firm
Our consultants are specialists in their fields, working with our clients and prospective candidates to match requirements with suitable abilitites and experience.
Established since 1989 Kestrel Consulting has built a reputation for providing high quality recruitment services for a number of the world’s leading management consultancy organisations.
Kestrel’s approach to placing applicants is by thorough understanding of the client’s needs and each applicant’s abilities and aspirations. This is achieved through separate meetings with clients and applicant’s from which the suitability for each position is established. Only then do we provide our clients with the CVs of potentially suitable candidates complete with summaries of their SAP, Peoplesoft, JD Edwards or client server skill sets.
Marketing experts to this day debate over whether marketing as such is an art form or a science. Marketing deals with as human behaviour as it does with data. On the one hand, marketing is all about implementing change and sustaining that change, but on the other hand, marketing deals with a lot of analysis and data.
Marketing as an ART
Why is marketing an ART? Marketing is an art because it deals directly with human behaviour. Those involved in marketing will tell you that the core essence of marketing involves in understanding human behaviour and creating a buyer persona. Buyer personas are important concepts in the marketplace because they are built specifically to a section of the society that is otherwise known as targeted marketing.
A big part of marketing is to create ads and campaigns that will reach the targeted audience effectively. The core essence of campaigning is to copyright and design, two key factors that are heavily involved in art as such. As soon as the campaign is launched, it can be seen that campaigns tend to morph and adapt to the needs of the public as such, Science in most cases doesn’t give room for to change to occur and the concept of adaptability has more to do with art than with science.
Marketing as a Science
It should be understood that although marketing involves human behaviour, the study and analysis of it falls well within the confines of science. Most marketing campaigns are run based on hard data that was analysed with set assumptions, which is the forte of science at its core.
A Fine Balance
Regardless of where you stand, marketing is a fine mix of both art and science. For example, the recently launched Coca-Cola is a fine example of how marketing is a mix of both. The campaign captures every onlooker due to how creative it is, and the campaign is so creative because data analysis helped Coca-Cola come out with a campaign that speaks to the consumer. The experience that an onlooker has is due to the artistic properties of the campaign while the interactive design represents the scientific properties. In this particular marketing campaign; science doesn’t stop with just the creation but Coca-Cola also analyses user behaviour through the app. The advertisement is being touted as modern marketing marvel.
Marketing is a mix; the creative side will fall flat if there is no mechanism to measure the success and behavioural properties of the marketing campaign.
Businesses should understand that there is a big difference between rolling out an advertisement and marketing. Marketing is the overall process of drawing in a large number of consumers for a particular product or service through a goal-oriented marketing campaign. This campaign can be in the form of an advertisement. Thus an advertisement is only a tool and not the process as such.
1. Teach before you preach
Free classes and workshops is a great route to take; you can rent out a hall or keep the workshop in-house to let your target audience experience the product or service first hand. This strategy converts a lot of potential customers to long-term costumers. Free workshops should be targeted to the right audience, and it needs to be personalised. A Zumba class looking to bring in more customers can offer a free Zumba workshop on a weekend, this will not only give the customer a hands-on experience but will also give you a huge networking base to work your magic.
Key things to Remember: Roll out the best classes; Make it interactive; Have fun.
2. The power of networking
Join a local group of business owners that are either in your sector or have businesses that target the same group of people. It is important to understand the difference between the two. A network that is filled with people in the same sector can be too broad for you to try target marketing strategies on but a local group of business owners can be a great place to start especially if you’re trying to build a diverse target audience. These groups tend to have market fairs where you can pitch your business, and these networks tend to rely on referrals within the network. So understand that to reap the benefits of networking, you’ll need to refer people to be referred.
Key things to Remember: Be friendly; Have a great Pitch; Help out;
3. Focal Point
Becoming the focal point of a charitable event that benefits the society at large can be a great marketing strategy. But the focus of the charitable event shouldn’t be about pushing your product or service in any way. It should be about making sure that the community develops in some way or the other. This is a form of indirect marketing where your brand image grows as a result of the positive attitude people develop in regard to your business.
Key things to Remember: Focus on the community; Subtle brand placements.
765 Mulberry Street
Ruby, TX 77000